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Landmodo

Building a High-Performance Land Real Estate Marketplace

Building a High-Performance Land Real Estate Marketplace

Project Details

Client

Landmodo

Service

Monthly Retainer (Full-Stack Development & Ongoing Support)

Timeframe

Since October 2023

Platform

Brilliant Directories

Published on

Jun 03 2025

The Challenge

Landmodo, already a significant player in the US land real estate market, needed to change its Brilliant Directories platform from just working into a really powerful tool for finding and promoting properties. They needed advanced search features specific to their niche, strong tools to get very targeted organic traffic, and features that would give members good options to make their listings more visible. The goal was to build a marketplace that could grow, had many features, and offered a great user experience made specifically for the land real estate area.

The Solution

Using the Brilliant Directories platform as a base, we did extensive custom development and integrations to build Landmodo's advanced marketplace features:

  1. Highly Specialized Property Search Engine

    We designed and built a completely custom search system made best for land properties. This included advanced location filtering using Google Maps (radius, boundary shapes, coordinates), standard property criteria (state, property type, price range, parcel size), and unique filters specific to their niche like "Buckets" or "WS" status linked to member programs. We added custom sorting logic based on priority, date, price, and listing visibility. This lets users find specific properties very precisely and quickly.

  2. Dynamic County Pages for Hyperlocal SEO

    We built an automated system that creates dedicated, SEO-optimized landing pages for every county in the United States. These pages can be fully managed from the backend, connect dynamically with the search engine, and show real-time data like the number of properties by price or size range. This approach was key for getting very specific organic traffic and building strong local SEO authority without needing external tools.

  3. Automated Internal Linking Strategy

    We added a smart system that automatically finds relevant keywords inside property descriptions and creates internal links that make sense to other important pages on the site (like the dynamic county pages or related guides). This greatly improves the site's internal links for better SEO and naturally guides users to related content, increasing engagement easily.

  4. Enhanced Property Presentation

    We made the land listings look better with interactive image galleries, improved how search results are shown and their clarity, and designed property detail pages focused on getting conversions. These pages load fast and show important information clearly.

  5. Integrated Property Promotion System

    We built a custom feature that lets members pay to highlight their properties so they are seen more on the site. This system is directly connected with Stripe for payments. It lets members turn individual listings into featured digital "products" that show up first in search results and category pages.

Technical Implementation Notes

This project needed significant backend development in PHP and complex MySQL database queries and work. This was to handle the custom search logic, making dynamic content, and processing data inside the Brilliant Directories system. The frontend used HTML, CSS (Bootstrap), and JavaScript for dynamic parts and better UI/UX. Main integrations included using the Google Maps API a lot, the Stripe API for payments, and libraries like RoyalSlider for image galleries. Custom APIs, conditional logic for filtering and display, and deep modification of core BD components were essential techniques used.

Impact & Results

Setting up these advanced features changed Landmodo into a more powerful and effective marketplace. They've seen a big increase in targeted organic traffic, especially because of the dynamic county pages. The search experience is much better now, letting users find exactly the type of land they're looking for quickly. The automated internal links and smart redirects (like handling 404 errors better) have improved site authority and how users move through the site. Finally, the integrated property promotion system offers a valuable way to make money and increases how much featured listings are seen and convert. Landmodo now runs an advanced platform that can compete well in a demanding real estate niche.

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