Automated Raffles from Digital Product Purchases

The Challenge

Agencia Exit wanted raffles tied to digital product sales on their Brilliant Directories site. Buying a product had to enter members into a draw, run automatically on a schedule, credit winners on their account, and notify everyone by email. The platform had no native raffle flow that connected purchases, prize percentages, account credits, and branded notifications for both their general audience and their traveler community.

The Solution

We built a full raffle system on top of Brilliant Directories digital products, with separate flows for general and traveler raffles:

1. Raffle Setup on Digital Products

   Admins can mark a digital download as a raffle, set start and end dates, choose how many winners to pick, and assign each place a percentage of the prize pool. The purchase of that product becomes the entry ticket.

2. Automatic Draw on Schedule

   When a raffle reaches its end date, the system runs the draw once. Winners are selected at random from eligible buyers, results are stored, and the raffle is marked complete so it cannot run twice.

3. Prize Credits on Member Accounts

   Each winner's share is calculated from total sales times their configured percentage. Credits are applied directly to the winner's account so prizes can be used on Exit without manual bookkeeping.

4. Branded Email Notifications

   After each draw, the system sends three email types: an admin summary with totals and winners, a results message to every participant, and a winner email with position, percentage, and credits awarded.

5. Traveler Community Variant

   A second flow supports raffles for the traveler community, with matching email templates and winner records, so Exit can run parallel promotions without mixing audiences.

Technical Implementation Notes

Custom development on Brilliant Directories for raffle engines, scheduled draws, winner records, account credit updates, and branded email templates.